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2020-

2020-06-17 c
Delilah-Jemima, our Bombay Cat, will not like this change.

One of America’s most recognizable but unreconstructed household brands, Aunt Jemima pancake products, will change its name and image in an effort by the brand to distance itself from racial stereotypes.

The logo of the brand, familiar to shoppers on every supermarket shelf
that features pancake mix and pancake syrup – a staple of the Aunt Jemima

classic American breakfast – features an African American woman named after a character from minstrel shows from the 19th century.

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” a statement from Quaker Foods North America, a unit of PepsiCo that owns the Aunt Jemima brand, said, in a statement obtained by NBC news.

The company has long been criticized for the logo and name of its product, and made the announcement as Black Lives Matter protests against racism in the US continue to grow amid a fresh surge in anger following the police killing of George Floyd in Minneapolis last month.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Quaker said. (read more)

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