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2023-

2023-11-30 a
INVERSION I

The perception of goodness is more highly valued
by elites than is actually
doing good.


fiery Elon Musk interview goes viral and truth leaks

CNBC ran a character-assassinating story yesterday headlined, “Elon Musk claims advertisers are trying to 'blackmail' him, says 'Go f--- yourself’.” It’s true that Musk did seem a wee bit tense in a hostile interview that went viral yesterday, while sparring with New York Times reporter Andrew Ross Sorkin. Among other moments, the article described a colorful rant that exploded into a viral clip that most news junkies will already have seen. But the article failed to mention what in my view was Musk’s most important comment: Elon described something about the nature of good and evil that stabbed woke, leftist politics right through the eye.

CLIP: Elon Musk in hostile NYT interview opines on the nature of good and evil (1:12) (f-bomb).

To set the table, while denying he was on any kind of “apology tour,” Musk is almost certainly engaged in damage control after being attacked for some allegedly ‘antisemitic’ tweets about the Israel-Hamas war (which he later deleted and has apologized for). In response, a bunch of big advertisers boycotted Twitter. So Musk probably agreed to this interview as part of a rehabilitation plan, although you couldn’t tell that from his feisty tone.

Musk clearly did not want to be there. Sorkin was more excited than a Labrador puppy catching a glimpse of its leash at walking time.

Interviewer Andrew Sorkin is a financial columnist, an assistant NYT business editor, and a co-anchor on CNBC’s well-regarded financial show Squawk Box. During the interview, Sorkin pushed Musk hard over Musk’s alleged antisemitism, his opinionated tweets, and advertiser’s responses, at one point referring as an example to Disney’s CEO Bob Iger.

After a fiery back-and-forth, in which Musk, perhaps recklessly, vowed he’d rather Twitter go bankrupt than kowtow to advertisers’ political preferences, Musk said something very profound. At one point, the conversation wandered to Tesla, because Elon was noting how Tesla captured the electric car market without advertising. Then Elon boasted — fairly — that as Tesla’s CEO, he has arguably done more “for the climate” than any other individual on Earth.

Sorkin, smelling fresh meat, immediately prompted Elon: how did he feel about being that one individual. But Elon took it in a different direction, replying by saying he doesn’t care; since he’s using an internal yardstick, he doesn’t care about how other people perceive what he’s doing. And then Elon drove a militarized bulldozer directly through woke virtue signaling:

“What I care about is the reality of goodness, not the perception of it. And what I see all over the place is people who care about looking good, while doing evil. F— them."

Sorkin immediately recognized he’d overplayed his hand, that something significant had just happened, and he wasn’t sure exactly what to do about it. For a second the skilled interviewer was uncharacteristically speechless. He then adroitly changed the subject and none of the press about the interview has mentioned that quote.

But what Musk said pierced the heart of everything that is wrong with the world right now. The elites have inverted traditional ethics; they call good “evil,” and they call evil “good.” The perception of goodness is more highly valued by elites than is actually doing good. People used to be mocked for empty virtue signaling, but somehow now even obviously fake virtue signaling — not product quality — is required to keep a corporation financially viable. That’s how Bud Light wound up putting a mentally-ill, unattractive cross-dresser on its brand label.

The answer is simple: We need to get back to valuing doing good more than seeming good.  Musk was right.

But unfortunately the interview got more attention yesterday for Musk’s admittedly inflammatory comment that Twitter advertisers can go pound sand (Musk’s exact quote suggested an anatomically-impractical solo maneuver). Musk frankly admitted that, without advertisers, Twitter would go bankrupt. So. But he warned that the public would ultimately judge who was right. Musk alluded to the irony that Disney, who is boycotting Twitter, is itself being boycotted over its woke politics.

If you’re interested, here’s a longer clip between Sorkin and Musk over the advertising issue, which includes the entire segment I described above in its complete context.  CLIP: Musk tells advertisers to G.F.Y. with full context (4:46) (language).

Musk’s critics clapped back with a cafeteria of criticism. For example, they argued there is ‘no evidence’ of a Disney boycott. But I’m not too sure about that. Disney stock fell -14.5% in 2021 and a shocking -44% in 2022. And Disney park attendance has never recovered and remains far below pre-pandemic levels. Critics respond to these data arguing that pandemic knock-on effects hurt the entire vacation travel industry. But yesterday, Investors.com ran a story about Royal Caribbean’s stock performance headlined, “Travel Leader Sails Toward New Buy Point As Profits Swell.” So.

Unsurprisingly, long salivating for a chance to nail Twitter, corporate media pounced with uncontrolled glee. Rolling Stone’s headline yesterday called Elon ‘unhinged’:

Newsweek tried to make the rift between Twitter and Disney worse:

The New York Times, non-paywalled, and linking the full interview, primly held its nose over Elon’s frank, adult language:

We’ll see whether Twitter recovers from this fake, made-up, tempest in a chai latte. Welcome to the culture wars, Elon.

(read more)

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